Fedrigoni London Showroom

The set brief was to get more designers to know about and use the Fedrigoni London Showroom. Through my research the problem I felt was that it lacked any form of identity. In response I looked at creating an identity that was inspired by the architectural layout of the room. In creating a dynamic visual that can be used in a wide variety of ways. Giving the space a memorable identity without overpowering the current Fedrigoni Brand .